Lead management is a vital business process that involves identifying potential customers, known as leads, and guiding them through the stages of the sales funnel until they make a purchase. Customers now have a wealth of information at their fingertips. Most know what they want, who they want it from, and what they want to pay before they buy. This shift in consumer behavior has made lead management more important than ever.
Effective lead management involves reaching potential customers early in their buyer’s journey, earning their trust, and building a relationship with them. This process is not just about generating leads but also about finding quality leads that you can nurture into relationships. Quality leads improve your chances of turning prospects into sales, thereby growing your business.
