Outdoor advertising can be seen in a wide spectrum of forms like blimps, billboards, air banners, ground banners and more. It is incredibly popular in the United States. It is one of the most effective ways to reach large amount of people within a short time span.
The purpose behind outdoor advertising is mainly to increase sales, which means they usually need to provide a message that will be appealing to their target audience. Outdoor signage can be used to advertise and market almost anything from products such as cars and clothes to services such as insurance and dental care. It can also be used for political purposes like election campaigns or public service announcements informing people about community events that may happen in a particular area.
