Guerrilla marketing is an advertising strategy that uses unconventional tactics to delight and attract customers. It is an alternative to traditional marketing, such as print media, television commercials, billboards, and direct mail.
Instead, it focuses on disrupting public spaces and events with unusual, memorable images or activities that may lead to brand association or purchase. Typically, guerrilla marketing relies on human interaction in urban areas to significantly impact a small budget in hopes of spreading by word of mouth and social media.
