A digital marketing consultant is an expert in the field who advises companies about how to enhance their digital marketing efforts. Many digital marketing consultants work for marketing agencies where they can connect with companies that want to hire a consultant. They can also work independently on a freelance basis, which involves finding their own clients and promoting their own services.
These professionals are typically very skilled in areas like marketing strategy, content creation and search engine optimization (SEO), as these concepts all contribute to developing effective marketing campaigns for digital platforms.
Here are a few of the most common job duties for a digital marketing consultant to have:
- Meeting with company leaders to discuss digital marketing goals
- Reviewing a company's digital marketing strategies to identify areas for improvement
- Developing new marketing campaigns for publication on digital platforms
- Using SEO to identify successful digital marketing methods
- Keeping track of data analytics to remain aware of a company's progress in improving digital marketing
- Helping a company establish brand awareness through digital marketing
- Conducting extensive market research to identify trends and effective strategies
- Updating existing marketing campaigns for use on digital platforms
- Planning content for company social media accounts
- Researching different marketing channels and online platforms to determine which a company might benefit from using
- Finding clients to work with when operating on a freelance basis